Why Does a Wahi Work?
A wahi gets at people differently than most media. They’re watching a video of an engaging person, when all of a sudden, that person asks them a question, and they get to choose or type an answer. That’s a new experience for most people. And once they choose their answer, the person on the screen responds appropriately to them. Right off the bat, this is different than their normal web experience, and they start paying attention.
Asking questions is an important part of the wahi process. There’s a psychology behind it. First of all, asking questions shows respect for your audience by demonstrating that you care about their opinions and ideas. Everyone likes to matter, after all.
Questions are also vitally important to the process of branching. Every wahi takes the user down different paths depending on how they respond to questions. Branching enables wahis to deliver a truly unique and tailored experience for the viewer.
So, not only does your message get out in way that people will remember, you get rich data back that allow you to see how your message resonated, what your audience segments look like, and a lot of other very valuable information.