A wahi talks with your audience, not at them.
Most mass communication methods push a message out but never bring anything back. A wahi allows you to open a two-way dialogue—it gets your message out and tells you how the audience responds to it. A wahi doesn't just talk, it listens.
A wahi talks with different people in different ways.
Every wahi branches many, many times, depending on the way each viewer responds. Different messages can be delivered to different audience segments. Want to say one thing to people who agree with you and something completely different to those who don't? You need a wahi.
A wahi tells you what your audience is thinking, feeling, and saying.
Crafted by a team of writers and creatives, the wahi develops rapport with each viewer, allowing you to ask questions and get responses you'd otherwise never be able to. It’s easy and natural for your viewer to say what’s on their mind.
A wahi keeps it personal, without the person.
Media, especially technological media, can be impersonal. Attention spans on the web have grown shorter as people get used to skimming and then forgetting information. Wahis are designed to develop rapport with the user and hold their attention. The wahi experience is much like a human conversation, engaging the user in new and interesting ways that become more tailored as they interact.
A wahi replicates what you’re good at.
A wahi can automate the things you do on a regular basis. Any human conversation that you have over and over again can be transformed into a wahi. This saves you time and money and increases the number of people you can reach.
A wahi doesn’t skim the surface – it digs deep.
When people are viewing a wahi, they feel like they’re interacting with real people. As a result, many of the walls that normal web users put up come right down. And because of the feeling of anonymity on the web, you can ask the difficult questions, and often get answers that you wouldn’t get in person.
A wahi is the swiss army knife of communication.
There’s no single use for this versatile technology. As a new form of 2-way communication, wahis can pretty much do it all. Think mass communication, sales, corporate training, public awareness and safety campaigns, marketing, research. Use your imagination. How can a wahi help you?
Websites are jealous of wahis.
But that's OK. They have no reason to be. Wahis aren't meant to replace traditional websites. They're meant to fill the gaps left by existing online mediums and create a new kind of experience that has wide-reaching benefits and applications.