All About Wahis
A wahi is an online, video-based platform that allows you to communicate your message to the masses by simulating human conversation. As the wahi interacts with and learns about the viewer, it begins to tailor its message so that the viewer gets a truly personal experience. At the same time, the wahi is collecting and storing all of the viewer’s responses in real time, so you can get a feel for your audience and understand what they’re saying in response to your message.
Wahis have some very unique features that set them apart from other online methods of communication:
- Wahis simulate a two-way discussion with the viewer. Because of this, there is less pressure on the user to dig for information. They simply interact as if they were in a conversation and the information is brought to them.
- In a wahi, the viewer is asked questions throughout, and depending on how they answer, will receive a different message tailored to their responses. We call this branching, and it is one of the core reasons that wahis are so effective. It allows you to approach different audience segments in a different manner.
- All of the answers the user gives throughout the wahi are saved so that you can gain real-time, immediate feedback on the pulse of your audience. There’s really no limit to the types of questions you can ask and information you can find out.