How is a Wahi Used?
Wahis can handle any task that involves communicating with a large audience – especially those where two-way communication is even more valuable.
There's no specific market that's better than others, but we’ve found quite a few uses so far, including:
- Sales and Marketing
- Public Awareness and Prevention
- Leadership and Politics
- Recruiting
- Research and Assessment
- Training
As the acronym suggests, the wahi automates human interaction, and of course humans interact in many ways, for many reasons.Let’s look at couple of specific examples of what wahis can do.
Public Awareness and Prevention:
A health department is trying to find ways to reach the masses with information about HIV/STDs prevention. They have struggled with finding new, creative methods to educate the public and enhance the number of people they reach with the message. Brochures, flyers and text-based websites have become less effective. They spend more time and resources on presentations and answering phone calls. They need a way to reach mass audiences with a more engaging initiative. They also need a way to gather and understand peoples' thoughts, fears and beliefs about HIV/STDs.
So, they decide to create a wahi. Their wahi provides targeted information to different people based on their situation, health and understanding of the risks of HIV/STDs. The wahi also asks audiences questions about their experiences, behavior, awareness and beliefs about HIV/STDs and its transmission.
Leadership and Politics
A political leader is running for office and trying to find the best way to deliver her message. She needs to reach millions with her message, but also wants to make sure each person knows what she can do for them, directly. She'd also like to understand how people view her platform and give them an opportunity to share their ideas for a brighter future. Most importantly, she wants people to feel like they've gotten to know her. She wants to build a bond with voters.
So, how can she possibly get in front of each of them and make them feel like she's talking about their specific needs and questions? She creates a wahi.
In her wahi, she delivers her vision and explains her platform. She engages them in a one-on-one conversation based on what they're most interested in. When they ask about her plan for economic recovery, she tells them her vision for creating jobs and then asks them, "Has your employment been affected by this recession?" When they say, "Yes, I've lost my job" she consoles them, tells them she understands and talks with them about her plan to provide job skills training for transitioning workers. And throughout her discussion, she asks them what they think about her plan and if they have ideas she should consider. Her campaign gets to hear from the public in real-time and respond accordingly.
On election day, when they go to the booth, voters feel they know her. They've met her. She listens and has a plan for them.
Customer Insights
A company needs to find a more effective way to reach customers and make sure they receive the best service possible. Paper surveys end up in the trash. Online surveys annoy the audience and don't allow for quick response to an angry or dissatisfied customer.
So, they decided to create a wahi to provide information about their company in a friendly, engaging way and deliver targeted information to different customers, based on their shopping experience. The company gives their vision for servicing customers and then asks about the viewer’s experience. If the customer responds negatively, the wahi responds immediately with a sincere apology, reinforcing he company's commitment to customer satisfaction.
Throughout the conversation, they gather information on the frequency of customer visits, quality of customer experience, locations visited, stores shopped at most, why they do or do not shop with the company, issues they've had, and suggestions for improving the customer experience.